The next two numbers indicate the level of innovation and performance you can expect, as well as the price tag you can expect to see smacked onto it.
M = Mens, W = Womens, T=Trail, or whether they’re manufactured in the US or UK. The first letter or two signifies the gender and/or training type, i.e.
#Rebook pump code#
Their 6-7 digit code may seem complex or nonsensical, but it’s actually quite simple. The brand was so stubborn about avoiding typical marketing tactics to try and skew customer’s perception, they avoided gimmicky naming conventions for their styles altogether and went the route of a functional coding system to objectively differentiate their models.
And that's why, when they released the 320 model in 1976 which sported their distinguishable “N” emblem, the iconic print ads featured an old “ma and pa” wearing their sneakers. Throughout its history, New Balance has relied on word-of-mouth from their client base as opposed to athlete or celebrity endorsements. In 1972, New Balance only employed five full-time workers who only produced up to 30 pairs of their popular Trackster running shoes per day.
More than just a fun fact, it's kind of an encapsulation of the brand itself: quietly, modestly, incredible.įounded in 1906 as an orthopedic insole operation, New Balance didn't sell its first actual shoes at retail until 1960. The Jordan “Jumpman” logo was inspired by an image taken by photographer Jacobus Rentmeester in 1984, features an Olympics-bound Michael Jordan wearing none other than a pair of New Balance BB480s. The most iconic New Balance advertisement isn't for New Balance at all.
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